Senior Marketing Specialist

Job Description

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions.

In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.
• NidusJob: An AI-integrated job search platform that redefines how candidates and employers connect.
• NidusCart: A next-generation eCommerce solution empowering vendors and buyers with seamless, scalable, and customizable digital experiences.
• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education, empowering professionals to reach clients worldwide and deliver transformative results.

At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

 

To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

Job Requirements

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

• 3+ years of experience in B2B marketing, preferably in SaaS and tech services.

• Proven track record in customer acquisition, partnerships, and sales enablement.

• Demonstrated experience managing multi-channel marketing campaigns.

• Passion for innovation, branding, and customer success.

Skills

Digital Marketing Campaign Automation CRM Analytics tools Generate and convert leads Storytelling Communication Presentation Strong strategic planning

Job Responsibilities

Strategy & Planning

• Develop and execute comprehensive marketing strategies to achieve sales and growth targets.

• Design go-to-market plans for product launches and feature rollouts.

• Identify opportunities in government tenders, enterprise markets, and partnerships.

Campaign Management

• Lead multi-channel marketing campaigns (advertising, email, content, events, social media).

• Shape storytelling and positioning for NidusLab and its products.

• Collaborate with product, sales, and engineering teams to ensure unified messaging.

Digital Growth & Technology

• Oversee marketing technology integration (CRM, automation, analytics).

• Optimize campaigns using data-driven insights and KPIs.

• Build and manage lead-generation pipelines to drive customer conversion.

Business Development & Partnerships

• Support lead generation, qualification, and deal closures.

• Develop partnerships with vendors, enterprises, and government institutions.

• Participate in tender processes for government and enterprise opportunities.

Perks and Benefits

• Competitive salary with performance-based incentives.

• Career growth opportunities in marketing leadership.

• Dynamic and innovative work environment.

• Two weekly holidays.

• Annual leave & festival bonuses.

• Ongoing career development and training opportunities.